The Birth Of An Eyewear Brand

"There is real power in just being yourself and what makes you different. Not everybody will understand you and that's ok, just throw on ya shades, do you and block out the bullsh*t."

Crystal Crawford, Founder

Why Be Liberated?

Meet The Founder

The Liberated brand was created in 2022 in Los Angeles, CA by a Black woman; Entrepreneur, and Senior Cancer Research Professional; Crystal Crawford. Crystal is just one of the many adults who needs to wear eyeglasses. However, she was never able to find a stylist enough pair that spoke to her personal style, particularly there are less than 3% of Black-Owned designer eyewear companies that exist today. So she felt compelled to create a Black Owned company that represented the uniqueness of her and her culture while reinforcing the message of eye health.

While eyewear may seem frivolous, over 161 million adults require corrective vision, while over 70% of consumers will choose a pair of eyewear based on style. From minimal styles to trendy twist Liberated has what you are looking for in your next pair of specs.  We love being able to address the visual needs of today's adults by connecting them with the style of eyewear
they want and the quality of eyewear that they need. Let's face it trendy eyewear is a must have accessory. Therefore, we specialize in creating a curated collection of stylist eyewear that is handpicked by a brand professional. Each pair is intentionally selected towards the expression of individuality.

But can eyewear really do that? You bet your best self, they can.

Focus on the whole person, not just the eyes.

Live video consultations with expert eyewear stylists

Curated collection of the most distinctive statement frames

High-quality lenses and frames that offer protection and style.

Lens to support eye health.

Unqiue Services

Liberated is the only sunglasses and optic frame company that offers Virtual Styling and personal shopping services for a customize experience. We value the importance of our consumers to own their look and be confident. Therefore, we offer customized services of a personal eyewear shopper to be matched with a pair you love.

Quality Matters

The Liberated brand is committed to maintain quality and service to our consumers as we grow and expand.

We love offering you stylist eyewear

The collection is inspired by uniqueness and individualism as seen through our artistic branding. We offer the complete designer experience from our
concierge service, shopping experience, down to our complementary signature packaging that comes with each pair.

We are excited to bring you what's in store as we build an eyewear company inspired by you!